Sanofi "Aşıya Güven" Campaign

Sanofi "Aşıya Güven" Campaign focused on building trust in vaccinations, with a particular emphasis on highlighting the immense significance of child immunization and the vital role it plays in disease prevention. This engaging campaign carefully crafted its message to reach a broad audience by utilizing endearing and playful characters, which successfully captured the attention and interest of both children and parents alike. To maximize its reach and impact, the campaign maintained a strong and active presence on various social media platforms, especially Instagram, where it spread awareness effectively through a series of visually appealing and informative posts. The project canceled mid-design process but I enjoyed working for this project so I wanted to share it as a portfolio piece.